Addiction Stacey Nabutse

REVEALED: Here’s How to Avoid Impulse Buying, say Experts

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  • Dr Marianne Trent reveals her top tips for avoiding impulse buying to keep you financially and physically healthy in the new year.
  • Searches for “best ways to save money” are up 100% in the UK – here are tips to help.

We may be past a long January, but many are still feeling the sting of December spending, with Google Searches for “best ways to save money” up 100% in the UK this week. Getting back on track is still on everyone’s mind.

Borrower wellbeing app ilumoni’s recent research highlighted that impulsive habits are prevalent, with over one in four (28%) UK borrowers saying they typically buy on credit and regret it later and one in five (22%) worry about how to pay for it later. Borrowers under the age of 45, and those with children at home were far more likely to be impulsive, with 70% of 18-24-year-olds saying they typically buy on credit and worry about how to pay for it later. And with nearly three in five (58%) borrowers not happy with how they manage their borrowing[1], now is the perfect time to reassess spending habits.

To encourage the nation to Get Debt Fit, ilumoni has teamed up with psychologist Dr. Marianne Trent to help you save money, with top tips to keep impulse buying at bay.

Top Tips to Avoid Impulse Spending

With the help of a professional psychologist, Dr. Marianne Trent, ilumoni has collated top tips on how to stop yourself impulse spending. Marianne says stress and being time-poor often means we won’t have time to plan and shop, which can increase the tendency to make impulse decisions. However, following the below tips can help you to remove yourself from this impulsive cycle.

Try to lean into the feeling that triggered you to want to purchase. You can do this by:

  1. Pausing. Take a slow, deep breath in through your nose. Hold it for a moment and then breathe out slowly through your mouth. Repeat twice more.
  2. Use this pause to focus on what it is that’s driving that feeling and do three more calm breaths in and out.
  3. Once you have done this, think about whether your purchase will actually help change or affect how you feel. If it won’t, or while making one thing better it makes something else worse, it’s likely to be a soothing, aspirational purchase and not necessarily a logical or transformational one. It’s okay to say no to purchases and instead to soothe yourself with some great emotional self-care instead, such as a snuggle on the sofa, a hug, or some exercise

ilumoni co-founder, Jonathan Corner, said, “When we asked our social following how they planned to ‘get debt fit’ this year, they said they wanted to spend less on unnecessary things with less impulse buying, alongside stopping buying on credit, getting on top of their debt, budgeting and saving more. All of which is often easier said than done. And while spending less is always going to bring more opportunities to save, if you’re still leaking money on unnecessary interest on debt, the savings bucket won’t fill as fast. While the ilumoni app can help people find ways to manage their debt more effectively, Marianne’s tips can help address some of the causes of debt.”

Photo by freestocks on Unsplash

Stacey Nabutse
Author: Stacey Nabutse

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