mental health Mandy Kloppers

Leading Sustainable Solutions Provider Looks At How Gen Z Is Forcing Businesses to Go Green

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Reconomy – a leading supplier of sustainable waste management solutions in the UK, offers insight into the potential impact of the upcoming generation’s environmental consciousness on the corporate world.


  • Gen Z’s behaviours in terms of the environment and what’s driving them
  • How businesses are getting impacted 
  • What some of the leading companies in the world have done to respond

How Is Gen Z Triggering sustainable change?

Gen Z continues to influence change in the business world through their spending habits and advocacy.

According to Forbes, 62% of Generation Z prefer to purchase from sustainable brands and are willing to pay more for ethically produced goods. Meanwhile, a survey by Bupa reveals that 63 percent of Gen Z and millennial respondents report feeling the burden of climate change, compared to only 37 percent of Gen X and 28 percent of baby boomers.

According to Pew, 32% of Gen Z respondents have participated in at least one significant environmental action over the past year.

Gen Z even expects sustainability from the companies they work for, with 64% saying that it’s essential for their employers to act on environmental issues.

How can businesses respond?

Businesses are increasingly under pressure to become more sustainable in terms of their national and global carbon footprints; in a bid to appeal to this crucial demographic.

Here are some of the ways they can be cognizant of Gen Z’s environmental concerns:

                                  Communicate a commitment to sustainability

Businesses should communicate the positive impact of their sustainable practices in terms of the environment and social responsibility through online content and social media campaigns.

Example: In this infographic, AkzoNobel – a Dutch multinational company, brilliantly highlights its sustainability achievements in the UK through facts and figures:

Mandy Kloppers
Author: Mandy Kloppers

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