mental health Stacey Nabutse

Amazing Steps To Starting An Art Business

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You’ve been making art all your life, and you think perhaps now’s the right time to take your passion to another level. In addition to doing it for love, there are also financial benefits of venturing into this lucrative industry. The art market is worth over $65 billion globally – there’s never a better time than the present to start an art business.

Don’t know where to start? No problem! This guide covers all you need to know, have, and do when starting an art business. Let’s get to it!

1. Make Great Art

You must be wondering how to sell art online.  But, the first thing about having a successful art business is making art that people want to buy. To make great art, you need to create a conducive environment where you can create fantastic artwork. If you can’t afford a studio, make room within your apartment or look for a calm area outdoors. Ensure you have the right amount of serenity, inspiration, and enthusiasm for art wherever you intend to work.

2. Create A Business Plan

There’s a massive difference between making art a hobby and turning it into a business. The cost is different, expectations are on a different level, and the risks can be pretty high. Never leave anything to chance or say you’ll “figure it out” along the way. List every aspect of the business, define them, and identify how to sustain them. Make long and short-term plans on how you would operate, employ and pay staff, and promote the business.

What is your vision for your business? Would you make the artwork or buy from other artists? How would you cope if it suddenly booms before you expect it to? How will customers find you, interact with you, pay for and receive their goods? After making a comprehensive business plan, register your business, and get your permit at the appropriate agencies.

3. Have A Mentor

Sometimes you need all the support and guidance you can get from veterans in the same industry. Research the top artists with successful businesses from times past and the present. Read their books, attend their workshops, and do your best to form a professional relationship with them. When you get an opportunity to meet them, explain your current situation and ask for their tutelage. Business mentors can provide valuable tips for starting a business, offer an outside perspective, and guide you on how to sell art online. You can find prospective mentors at artistic events, in their offices, or on social media.

4.   Create Your Unique Style

The average art enthusiast expects unique material each time they patronize you. Thus, it would be best to create a signature touch on your artwork. This makes you stand out from every other artist in your industry. Develop a unique way of making your artwork original such that your customers or fans can easily find yours in a collection of creative endeavors. Besides pleasing your clients, creating original artwork also keeps you from an infringement on copyright laws.

5.  Know What Sells And Incorporate Art Into It

Although you’re an artist before anything else, it’s high time you started thinking like a businessperson. Being a successful businessperson involves understanding the market and your customer and putting measures to sustain the business long-term. Discover what sells and develop ways to incorporate your art into them. You could write a new anthem for a significant sports franchise, design the cover of a music album, or create the next viral internet meme.

6.  Determine How Much You Sell Your Goods

Pricing is vital to profitability for any business. Although you have the right to make your prices, there are a few things to consider putting a price on any product. Consider the cost of production, the current average market price, and your location. If your goods are too expensive, it may discourage buyers. Alternatively, if the price of your artwork is too good to be true, some customers may question the authenticity or durability of the piece. Determine how much you would sell your goods, how you’ll receive payment, and how your customers would receive their goods.

7.      Develop A Marketing Plan

Even the most perfectly designed artwork may struggle to succeed in the market without proper marketing. With a well-developed marketing strategy, people can discover your work and develop an interest in your business. First, allocate a budget for your marketing campaign and choose the ideal marketing strategies. Then, identify your target customers. Once you know who your customers may be, forming a marketing technique becomes easier. You may need to outsource the marketing responsibilities to afford you time to attend to other crucial business areas.

8.      Sell On External Online Platforms

You need to have a dedicated location where you conduct your business. If you decide to open a physical store or art gallery, ensure to make your products available online. There are many online retail stores where you can sell your artwork. Besides the online retail giants such as Amazon, Etsy is perhaps the number one site where artists showcase and sell their artwork. You can also sell your artwork online as NFTs. Open a user account with the top online retail platforms, adhere to their terms of use, and start selling online.

9.      Have A Business Website

While you may have already opened a seller’s account on the top online retail stores, you also need a dedicated website for your business. Your website can showcase your latest artistic endeavors, display your contact details, and show your business location on the map. Ensure that you create your website with SEO-compatible themes and plugins that make it easy for internet users to find your business online.

10. Be Consistent

Consistency is vital to remaining in business. Getting people to like your work and become paying customers, no matter how great your art is, is not always easy. Thus, when you finally get people’s attention and establish a demand for your art, the last thing you want to do is make them wait for too long to get their hands on the merchandise. Ensure that you have a consistent supply of your best work.

Conclusion

Starting an art business implies that you’ll be juggling many balls in the early stages. While creating and issuing invoices, you’re still looking for exhibition and sales opportunities, fulfilling orders, and developing marketing and sales strategies. Leverage technology, automate your business operations and prioritize customer satisfaction over making a quick buck.

Stacey Nabutse
Author: Stacey Nabutse

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