The Airhead team say the public need to be aware of the negative impacts of air pollution on the body and how to better protect themselves
3rd November, 2021: The founders of an anti-pollution mask are on a mission to raise awareness of a new study which has suggested air pollution reduces sperm count by causing inflammation in the brain.
The shocking data has further spurred on the three University friends to impact change and educate men in particular on the direct dangers of the invisible threat of air pollution, particularly in large cities.
The study, which was conducted by scientists at the University of Maryland School of Medicine (UMSOM), suggested “a specific kind of neuron associated with the sleep cycle was responsible for the reduced sperm count due to air pollution”.
Harry Young, Co-Founder of Airhead, said: “When we heard about this new study conducted by researchers at UMSOM, we were frankly shocked at what the data revealed. As three men who have spent years commuting in London and being exposed to pollution from cars, buses and bikes just to get to work each day, the study hit very close to home.
“Air pollution isn’t taken as seriously as some other issues as you can’t physically see it, which means it’s easy for people to forget about. This study, and the hundreds like it, highlights how we cannot keep hoping it will go away. We need to take action now for the future of our children and grandchildren, and, in the meantime, make sure we take steps to adequately protect ourselves and reduce the risks.
“As the whole world has eyes on Glasgow for Cop26, we are pleased to see that air pollution is being discussed and is at the forefront of people’s minds this week. We want to ensure the public stay interested and the conversation doesn’t lose momentum. Our vision behind starting Airhead came from wanting to protect people in cities from air pollution and educate them on the invisible dangers of toxic air.”
The Airhead mask, which was founded before the pandemic to protect wearers from city pollution, is the brainchild of active and outdoor enthusiasts Harry, Alex Smith and Elliot Denvir, who enlisted the help of a team of industry-leading researchers and scientists from Brunel University. The Airhead mask combines personality with real, research-backed innovation and is capable of blocking PM2.5 particulates from the air, as well as tiny particles down to 0.3 microns in diameter.
Crucially, the Airhead mask features a TPE seal to ensure no air leakage, as well as rear-facing valves to quickly move hot air away from the face. Although designed specifically to protect the wearer from city pollution, the mask also comes with exhalation valve blockers, to make it suitable for use as a Covid face covering in crowded places.
In 2020, Airhead became an award-winning member of the NatWest Entrepreneur Accelerator and won a government-funded competition to help it expand in India. Following this success, the company launched its Kickstarter campaign in April, with its target of £30,000 achieved in just four hours and a total of £315,511 raised overall, emphasising the demand for pollution protection.
The Airhead mask is available in three colour options (blue, grey, and black) and comes with two filters, a carry bag and exhalation valve blockers. RRP £79 purchase through Airhead’s website at: https://www.airhead.cc/products/the-mask/?utm_source=PR&utm_medium=prqbf&utm_campaign=Airhead.
Short link version: https://bit.ly/3AP6WG7
Replacement filters are also available on the website – RRP £12 for a pack of three, £38 for a pack of ten.
Assets – press release assets can be found here: Airhead founders call for change as study suggests exposure to polluted air causes reduction in sperm count – Ace Media
Key product features:
- Powerful filters provide PM0.3 filtration capability
- Backward-facing valves efficiently move hot air away from the face to keep the user cool
- Reinvented airtight fit to prevent leakage
- Modular design for easy cleaning
- Anti-fog when worn with glasses
- Exhalation valve blockers made from breathable melt blown filter media to help prevent the spread of exhaled droplets in crowded settings
- Unclip the front of the mask for a breeze, drink or snack
- AirSkin® – remove the cover and replace it with a different one to suit the user’s style or mood. RRP £15. (More designs and colours to be added in the future).
- Push-fit pins for quick and easy removal when washing or replacing
- Magnetic lock to easily snap together the straps behind the user’s head
- Double strength elastic – pull the cord to tighten the straps for a snug fit
- Non-slip head band – for even weight distribution and a slick look
- Filters capable of blocking >99% of particulate matter
About AirheadAirhead is on a mission to encourage people to be more active outside and empower people by educating them about air quality and helping them to make choices about their respiratory health. Backed by smart science, fuelled by community spirit, clear your head with cleaner air.