Mandy Kloppers

Acts of kindness statistics

Acts of Kindness surge in 2020, new research reveals!

Ahead of World Kindness Day on 13th November, new research by reveals how attitudes to kindness and altruism have increased since the pandemic hit.

thortful analysed the search volumes for keywords relating to kindness. The findings show that the average monthly searches for ‘acts of kindness’ are 4400 in 2020 compared with 2900 in 2019. Meanwhile, the search term ‘random acts of kindness’ has more than tripled since last year.

Average monthly searches (March – September 2019 vs. March – September 2020) – change YoY:

Keyword Avg. monthly searches (March – September 2019) Avg. monthly searches (March – September 2020)
acts of kindness 2900 4400
be kind 9900 22200
be kind quotes 1300 18100
being kind quotes 1900 2400
have courage and be kind 1000 1600
kind 1000 12100
kind meaning 1300 2400
kind nature 720 880
kind words 720 3600
kindness 1300 18100
kindness quotes 4400 27100
random acts of kindness 1600 5400


Interestingly these acts of kindness and altruism only apply to other people and not ourselves. Average monthly searches for the term ‘be kind to yourself’ went from 8100 from March-September 2019 to 3600 in March-September 2020.

Keyword Avg. monthly searches (March – September 2019) Avg. monthly searches (March – September 2020)
be kind to yourself 8100 3600

Commenting on the findings thortful explained that ‘it’s great to see that attitudes to kindness have increased this year. Pandemic or no pandemic, kindness is always a good thing and we were overwhelmed how many people purchased cards from our Send a Smile range to stay connected to loved ones during these strange times.’

To find out more about thortful or to view their Kindness range, go to:


Photo by Dayne Topkin on Unsplash